Financial markets infrastructure platform

Symphony - is a secure communication and workflow platform designed for financial institutions, enabling teams to collaborate through messaging, voice, directory, and analytics tools in a compliant environment. The platform helps banks, trading firms, and capital markets organizations streamline workflows, integrate third-party applications, and improve productivity while maintinaing enterpirsae-grade security and regullatory compliance.

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Symphony needed to evolve from a communications platform to a solutions-led commercial business.

Key challenges:

• Rebuilding global sales organisation
• Hiring leaders who could sell complex solutions
• Expanding into new geographies (US, Asia)
• Driving a more commercial, deal-focused culture

We operated as an embedded global GTM talent partner.

We:

• Rebuilt the global sales org under the CRO
• Hired across new business + account management
• Built teams in Boston, Asia, and Europe
• Positioned Symphony as a high-impact career move
• Aligned hiring tightly to commercial strategy

• Global GTM rebuild across US, EMEA, APAC
• Key leadership hires:
  • Global Head of Sales
  • Head of Sales, North America & Head of Sales, Europe
  • Chief Marketing Officer
• Built specialist vertical sales teams
• Scaled global account and new business teams

• Shifted to solutions and workflow-led sales model
• Expanded global revenue coverage
• Entered new markets with dedicated teams
• Improved deal size, retention, and usage

Outcome: Built the commercial engine that transformed Symphony’s growth trajectory.